Client: Detail 2 Group.
Detail 2 Retail and Detail 2 Leisure, form the
Detail 2 Group, a recruitment agency specialising in the retail and leisure industries.
The company approached me to redesign the corporate material – refresh the brand, stationery and design new marketing materials targeted specifically towards clients and candidates.
The project brought me together with copywriter Michele Milliken and together we developed the headlines and body copy that would be used throughout the marketing material.
Detail 2 Retail brand design.
Less infoThe Retail and Leisure logos already existed when I was asked to look at the brand design.
The client did not want to alter existing logo too much, the central shape with the number 2 was to remain completely.
The most effective solution was to fine tune the typography and colours. A new font was introduced and subtle details were amended within the letter forms.
Detail 2 Retail marketing materials.
Less infoAs a recruitment company Detail 2 Group need to target two different audiences; clients and candidates.
The overall design and copywriting involve both client and candidate with some detailed amendments tailored to each individual audience.
This marketing pack was designed for the clients and contains the headlines “Your eyes, your ears. Your route to the right people.”
The copy is backed up by strong images and the whole design is tied together using the corporate colours.
Detail 2 Retail marketing materials.
Less infoFor the candidates that are being targeted the headlines retains “Your eyes, your ears.” with the second line reading “Your next big career move.”
The whole campaign was a great success and Detail 2 Group cemented the solutions we had provided by trademarking the headlines.
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